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Superior quality all-natural Australian sourced ingredients.

Ingredient Dictionary


wholesome source of protein, vitamin A, K, C, thiamine, iron, folate , zinc, copper.  Also high in the minerals calcium, magnesium, phosphorous and potassium, Contains amino acids, bioflavonoid, digestive enzymes and trace elements. Aids with arthritis, heart disease, high blood pressure and digestive illness.


Ground Brown Rice

Is more nutritious than white rice. Great source of vitamin B1, vitamin B3, and iron, Source of quality complex carbohydrate for energy and fibre, used as a binding agent not filler.


Docosahexaenoic Acid (DHA)

Our formulas supply natural DHA (Docosahexaenoic Acid) through easy-to-digest salmon oil, optimizing your pet's potential for a healthy mind and body. DHA is a natural Omega-3 fatty acid critical for brain and vision development. A growing puppy or kitten first receives DHA from its mother's milk. Studies show that puppies and kittens can greatly benefit from DHA long after weaning.


Duck Meat

Houses a ton of nutrients and a great source of protein that's low in saturated fat • Rich in the trace mineral selenium, supporting thyroid health and enhancing the immune system • Rich in the cancer-protective B vitamin niacin – niacin aids in controlling glucose levels in the body as well as converting protein, fat and carbohydrates into usable energy • Rich in vitamin B6 & B12, supporting energy metabolism and cardiovascular health • Natural source of bio-available calcium, glucosamine and chondroitin • Preferred source of protein for dogs/cats with food allergies


Natures natural antibiotic. Garlic is added to our holistic dog food to enhance the healthy attributes of the food. In moderate quantities, garlic is a wonderful herb that encourages healthy gut flora, has anti-fungal properties, assists in controlling fleas and internal parasites, is an expectorant which helps animals cope with allergies, dust and other pollutants. Garlic also has anti-bacterial properties and helps control diarrhoea in pups as well as promoting the production of white blood cells, and improving blood circulation. It is also believed to possess anti-cancer properties.


Kangaroo Meat

We provide kangaroo that has been sourced sustainably, responsibly and ethically. Using best practice harvesting procedures, animal welfare is MfM's number one pririty.


is a very popular flavour for both dogs & cats, kangaroo offers the highest level of protein of any of the meat types and is not only rich in omega-6 fatty acids and essential amino acids, but an excellent source of dietary zinc, iron and other minerals and is also very digestible.


Kelp (Seaweed)

From the clean seas of the Southern Ocean (the waters south of Australia) is reputed to be the finest quality kelp in the world. Kelp, because it grows in the ocean, is the only plant supplement that provides a complete range of natural minerals and trace elements. Kelp is a good source of natural iodine, which is absorbed by the thyroid. Kelp also helps in the prevention of many cancers and is also a powerful anti-inflammatory, which can assist in cases of arthritis. This chemical is not found in land grown vegetables. Kelp is also a strong source of iron and natural anti-oxidants.


Lamb Meat

fed on pastures and not exposed to grains, lamb is also referred to as a cooling meat and has anti-inflammatory capacities. Lamb is also high in omega 3 and is not only rich in essential amino acids, but an excellent source of dietary zinc, iron and other minerals and is also very digestible and offers assistance in maintaining healthy skin & coat. 


Natural Fats & Oils

Derived from the protein source of the specific formulation of either kangaroo & lamb, salmon & sardine, duck & turkey, turkey, salmon & sardine, turkey & lamb or kangaroo & turkey. 



A tiny legume that acts as a virtual powerhouse of nutrition. Peas are legumes and are whole food sources of protein and carbohydrates. They are rich in potassium, vitamin A and vitamin C.


Is an all-natural, free-flowing antioxidant used for the preservation of fats, oils, fat soluble vitamins, and other oxygen sensitive ingredients. It is a detoxifying herb that works wonders for the liver, gall bladder, stomach, and intestines.


Salmon & Sardine

Provides essential amino acids helping to maintain the cardiovascular and immune systems: • Rich in omega 3 & 6 fatty acids enhancing cardiovascular, immune and nervous system health • Excellent for skin and coat health


Turkey Meat

Is an alternative to the common flavours and perfect for dogs & cats with allergies. Rich in the trace mineral selenium, supporting thyroid health and enhancing the immune system • Rich in the cancer-protective B vitamin niacin – niacin aids in controlling glucose levels in the body as well as converting protein, fat and carbohydrates into usable energy • Rich in vitamin B6 supporting energy metabolism and cardiovascular health • Natural source of bio-available calcium, Glucosamine and Chondroitin


Vegetables (natural & organic)

Green vegetables broccoli, boc choy and peas that are low glycemic, nutrient dense and highly digestible.


Aids in food absorption and helps with arthritis, hip dysplasia, joint problems, and soft tissue swelling. Yucca also works with the body as a natural pain reliever and controls body odour.


Vitamins and Minerals

Vitamin C (Ascorbic Acid)

Acts as an antioxidant in the feed to preserve shelf life and prevent rancidity. Non-essential vitamin for dogs and cats as they can produce adequate amounts on their own.


Beta Carotene

A powerful antioxidant derived from the orange or yellow color in fruits in vegetables. Beta carotene is converted into vitamin A inside the body.


Vitamin H (Bioton)

Biotin is important in fatty acid synthesis, branched-chain amino acid catabolism and sourced from leafy green vegetables


Dicalcium Phosphate

A natural source of calcium and phosphorus in the correct ratios. Calcium is essential for musclke contraction and neuro-muscular transmission and for blood coagulation.


Calcium Iodate

Is a source of iodine, a trace mineral which is vital to the proper functioning of the thyroid gland.


Vitamin B5 (Pantotenate Acid)

Stimulates the adrenal glands to produce natural cortisone and hormones. It is essential for proper utilization of fats and carbohydrates.



Is an essential mineral that helps regulate and maintain the correct acid/alkali balance in the blood. It is needed by the liver to help filter wastes from the system.



Is a trace mineral that promotes normal blood cell formation.



Is necessary for the formation of collagen, bone & connective tissue. Also provides relief for rheumatoid arthritis. Sourced from fish and brown rice



An essential amino acid which contains sulfur. Important for both dogs and cats, but more critical in cats since they have an increased demand for this amino acid. This is also a urine acidifier.


Iron Proteinate

Chelated form of iron. Necessary for the transport of oxygen throughout the body. Chelated minerals are attached to amino acids for better absorption from the digestive tract.



Is needed for normal bone structures. It is also important for the formation of thyroxin, the principal hormone of the thyroid gland.


Vitamin B3 (Niacin)

Vitamin B3. Important for maintenance of hair, skin, nervous system and energy metabolism. Dogs synthesize niacin from tryptophan (an amino acid) but cats must have it provided in their diet.


Omega 3,6 & 9

Known as essential fatty acids, it is important that all 3 types of fats are provided in the correct ratios to ensure the healthy functioning of many parts of the body and may assist with: energy, inflammation, body composition, muscle maintenance, healthy skin and coat , cell structure and function and increased immune system.


Omega 3,6

Essential source of omega fatty acids. Promotes healthy cardiovascular, immune and nervous systems, healthy skin and coat, sourced from fish oil and fish protein for maximum health benefits as well as a direct source of EPA and DHA


Omega 9

Sesame oil is a source of vitamin E, Vitamin E is an antioxidant and has been correlated with lowering cholesterol levels. Sesame oil also contains magnesium, copper, calcium, iron, zinc, and vitamin B6.


Organic Chelated Minerals

 Is added to the food for two reasons. Firstly, the vegetable content of the food causes a base effect in the animal. An excessive base effect (or acid binding effect) causes the urine pH to rise to a level that can cause struvite crystals to form in the kidneys and bladder of the dog. Struvite crystals are a by-product of the breakdown of protein in the body and are a natural consequence of the metabolism of protein. The actual acid level is very important in that too much acid can cause uric acid to precipitate from the urine. Maintaining the correct pH value for urine is the single most important factor in maintaining urinary tract health and subsequently longevity in dogs.


The second reason for adding organic acid is to slightly raise the acidity of the food to help protect the food from the growth of mold or fungi. Molds produce a variety of mycotoxins as a by product of their growth, and these mycotoxins can be extremely toxic and dangerous for the dog.



Is an alkaline based forming mineral. Together with sodium, it is responsible for maintaining the proper fluid balance in the body's cells.


Vitamin B6 (Pyridoxine)

Is vital to the nervous system and aids in the formation of red blood cells.


Vitamin B1 (Riboflavin)

Works with B1 to convert food into energy and it is also essential for growth and reproduction



Is a potent antioxidant sourced from meat and fish.



Amino acid essential for cats that maintains healthy eyes and heart. Considered to be conditionally essential for dogs (meaning certain dogs require it in their diet under certain conditions - particularly true when the dog is eating a lamb formula that has low protein content).


Vitamin B1 (Thiamin)

Is essential for converting food into energy. It helps create energy from food by promoting the proper metabolism of carbohydrate in the body.



Natural preservative made of compounds of Vitamin E. Used to prevent rancidity in the chicken fat and the overall formula.


Vitamin A

Is an essential antioxidant nutrient. It plays an important role in healthy function of lungs and air passages and helps maintain healthy eyes, skin, teeth, and gums.


Vitamin B12

Aids growth, food metabolism, the nervous system, and red blood cell formation.


Vitamin C

An essential amino anti-oxidant nutrient. It acts in the formation of collagen, with the repair of soft tissues, bones, and teeth. It also assists with iron absorption.


Vitamin D

Is essential for the absorption of calcium and phosphorus. It is required for healthy, bones, teeth, and cartilage.


Vitamin E

Is an essential anti-oxidant nutrient. It helps maintained blood cells and can supply oxygen to the body to increase endurance.



Is the natural form of zinc. It is essential for proper growth, helps detoxify the liver from poisons, and maintains vitamin A levels in the body.


Zinc Proteinate

Is zinc that is bound to a protein molecule for increased absorption.


Better nutrient absorption from highly digestible ingredients supports better health for pets.



Highly processed foods like Corn Gluten meal, Derivatives of by-products, Sugar Beet pulp and poor quality protein sources offer very little in the way of nutrition and may in fact contribute to ill health.


Why a Balanced Diet:

Pets require a diet that regularly includes proteins, fats, carbohydrates, vitamins, minerals and water for proper nutrition. Of equal importance is the balance of these nutrients in the diet, ensuring the dog/cat receives these ingredients in correct proportions.


Otherwise the following occurs:

  • Excesses – Too much-Protein, fat, salt and sugar.
  • Protein – Excess is converted by the body to nitrogen waste which is excreted in the urine – however if the kidneys are doing this on a daily basis, year in, year out – potential for kidney problems.
  • Fat -Very sweet – and increases palatability but excess tend to create warm and very damp conditions in the body. Clogs up and slows the digestive system.
  • Salt – increases palatability however it is very alkaline forming in the body but excessive use of it is dangerous.


Excessive use leads to calcium depletion, which in turn damages the heart, arteries, nerves, bones, kidneys and muscles.


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